LMNL Studio
Executive Producer (Freelance)
March 2023 - current
Executive Producer leading architectural experiential design projects.
Huge Inc.
Executive Producer (Freelance)
April 2022 - current
Executive Producer leading experiential design projects for Tommy Hilfiger and Google.
Dogstudio.
Executive Producer (Freelance)
Dec 2021 - April 2022
Client and production lead for FIFA World Cup experiential installation concept development.
Led design and prototyping workstreams.
Ada.
Executive Producer (Freelance)
July 2021 - Dec 2021
Production lead for Microsoft AI for Cultural Heritage project in collaboration with the Greek Government.
Managed design and installation of museum exhibit, 3D website and AR app development and global campaign work streams.
Huge Inc.
Group Engagement Director (Freelance)
Feb 2021 - June 2021
Client and project lead for Proctor & Gamble 2020 Tokyo Olympics digital pop-up store activations in Japan.
Led global production team across software, technical and creative disciplines to execute two Mixed Reality activations for SK-II skincare.
Red Collective.
Consultant (Freelance)
Dec 2020 - Mar 2021
Digital marketing consultant responsible for website development, user experience design, email marketing strategy and execution.
Huge Inc.
Executive Producer (Freelance)
Jan 2019 - Nov 2020
Managed concept, design and build of five permanent experiential installations at new Google Cloud HQ. Led IoT data and technology integration.
Ownership of client and partner relationships. Skilled management of resource, budget and change management. Sourced fabrication vendors, managing multi-disciplinary teams, vendors and partners through final build and installation.
Clif Bar & Company.
Consumer Experience Manager
Experiential Marketing Project Manager
Oct 2009 - Oct 2018
Created consumer engagement strategy for all Clif Bar & Company brands. Developed brand activations from inception to implementation. Scaled consumer engagement tactics tested at key event properties across marketing segments and locations.
Led end-to-end project management of numerous sporting & lifestyle event properties integrating digital, communications, creative and brand marketing inputs.
Jack Morton International.
Production Coordinator, Experiential (Freelance)
July 2009 - Oct 2009
Freelance production team member for large SF based tech conferences. Production coordinator for Census 2010 account.
Snow Park NZ.
Marketing & Events Manager
Oct 2004 - May 2009
Managed full suite of marketing efforts for renowned ski & snowboard terrain park in New Zealand.
Executed event, photoshoot and film production projects. Developed strategic partnerships & marketing campaigns.
Rippon Music Festival.
Production Coordinator
May 2005 - Feb 2008
Key production team member for top bi-annual New Zealand music festival.
Coordinated artist contracts, promotional material and merchandise production, festival ticketing process and performed on-site event management duties.
Fitzgerald Hartley Co.
Administrative Assistant/Music Clearance
Feb 2003 - May 2005
Performed music licensing and publishing clearances (Film, TV, ASCAP, BMI). Assisted with client tour contracts, promotional kits and marketing materials.
Education.
University of California, Santa Barbara
BA Business Economics, 2002 (Honors)
Member National Honors Society
Bond University Australia study abroad