Led full suite of marketing efforts for world-renowned freestyle ski resort.

• Fostered partnerships with top industry leaders including Burton, Volcom, Billabong and Armada to host the Southern Hemisphere premier ski and snowboard events.

• Orchestrated photo and video shoots with professional athletes, brands and production companies.

• Spearheaded seasonal marketing initiatives. Built and executed annual brand campaigns.

• Developed branded merchandise, marketing collateral and managed resort online presence.

The Challenge: Freestyle skiing and snowboarding was quickly gaining popularity around the globe, but established winter resorts were unable meet the demands of both traditional and freestyle clientele.

The Solution: Create a dedicated terrain park on snow with features and resort services tailored to the growing freestyle snowsports community. By leveraging commitment to freestyle terrain, Snow Park NZ riders and skiers were able to push the boundaries of progression within the sport. The resort hosted numerous curated events and training camps tailored to growing consumer base.