CLIF Bar Protect the Places We Play
Developed and produced nationally scaled brand activation.
Spearheaded experiential strategy as part of greater integrated brand marketing efforts.
Managed experience design process including user journey mapping, concept development and prototyping.
Created playbook to scale experience nationwide with varying budgets and footprints.
Built strategic partnerships, negotiated event sponsorship and managed on-site activation execution.
Partners: Pitchfork Music Festival, SXSW Music, Hangout Fest, Anthemic, Pledge Music.
The Challenge: After a successful entrance into the music and lifestyle segment in 2017, CLIF Bar wanted to bring awareness of their conservation values proposition and global “Protect the Places We Play” brand campaign to this young and diverse audience.
The Solution: A cause partner driven activation pairing a (temporary) tattoo with CLIF Bar matched donations to hyper-local conservation organizations creating a direct connection to global campaign efforts. Complemented by custom built event environment complete with solar device charging, postcard coloring station and lawn games for multiple brand touch points and all levels consumer engagement.
Dwell time soared with an average of 18 minutes of attendee engagement and substantial lift in lead generation. Multiple renewed partnerships for following year initiatives. “Get Inked For…” brand activation featured at 2018 Event Marketing Summit panel session.
From SF to Chicago to Alabama, the experience was relevant and scalable.
Partnership with Plastic Tides to combat ocean and waterway pollution from plastics.
Deploying a branded shipping container allowed for streamlined event set up and simple customizations.
We asked attendees to say goodbye to plastic, collecting hundreds of water bottles from festival site to create a progressive art piece for Plastic Tides.
