Tommy Factory + Me.
Managed concept, design, build and installation of custom tech video booth and store takeover for Tommy Hilfiger Fall ‘22 Campaign.
Led agency project, production and client services efforts for Huge x Tommy Hilfiger Fall ‘22 Campaign activations in UK and Europe.
Navigated multiple stakeholder inputs to ensure creative vision was executed seamlessly and simultaneously in three countries/languages.
Developed complex project budgets and timelines, delivering an on time and on budget activation for Tommy Hilfiger.
Managed third party vendor relationships including fabrication, A/V and photo software.
Challenge: Tommy Hilfiger had plans to launch a Fall ‘22 Tommy Factory campaign to showcase their collaboration with the Warhol Foundation and their new Monogram Collection. Tommy was looking for a way to activate the campaign with customers in three key doors in London, Paris and Berlin. A creative solution was needed to align the in-store experiences with the launch of the campaign at New York Fashion Week over 3,000 miles away.
Solution: Huge developed multiple activation concepts for consideration, eventually deciding to invest in bringing the NYFW Tommy Factory aesthetic to life in stores with an interactive video booth. The booth comprised of a console where users could tune their own Tommy filter from one of 64 possible permutations. Custom software was developed to let users trial their filters in real time before stepping back on the photographers back drop for their five seconds of fame.
User Video Outputs
